Project: Laura Stone Consulting
The Challenge:
Laura Stone is a leadership consultant with 30+ years of experience helping clients thrive at the highest echelons of business—including Fortune 50 companies such as Unilever, IBM, Pfizer, Toyota, and others. Laura’s non-standard approach—emphasizing purpose, mindfulness and human connection in a world that is often cut-throat—has proven that empathy is not at odds with effectiveness. For her own ventures Laura needed a brand and communication strategy that did justice to this uniquely holistic approach to getting results.
„A clear purpose is the answer to the question ‘What will make us proud?’“
The Solution:
Collaborating with The Quantum Dojo agency, Mehrmann Advertising delivered copywriting for all aspects of Laura Stone’s diverse portfolio of thought-leadership and business services. From her critically acclaimed books on leadership, innovative leadership concepts, to ground-breaking on-site/off-site training curriculums—we made sure to present her contributions in a way that does not just stay true to her individual voice and special insight, but is thoroughly effective in reaching her target audience.
„Inclusive leadership doesn’t grant bonus points anymore. Today, your company meets the standard or loses opportunities for growth– in talent and revenue. “
The Result:
Thanks to the communication strategy developed by Laura, The Quantum Dojo and Mehrmann Advertising, Laura Stone has been able to successfully position her solo practice as a top-notch consultant while communicating a set of values and beliefs that are neither pretentious nor trite but definite. Our copy has become a basic platform to extend her impressive list of clients.