Words that sell, move, touch, change.
We allow professional firms and practitioners to communicate their expertise at the highest level—without betraying the dignity of the their craft.
Expertise:
The right tone, the right angle, the right word. We elevate expertise-driven practices by delivering business communication that is both seductive and befitting for complex fields such as law, finance, medicine, or consulting. Our specialties: crafting authentic brand identities, dominant positioning, world-class copywriting.
Identity
Turning ‘brand identity’ into something real, credible, and undeniably attractive.
Today pretty words are not enough. Claiming abstract virtues is not enough. We help our clients clarify definite missions and values that serve as the guiding light at every level of organization. While we can craft an entire brand and style kit from scratch—including name, logo, color schemes, and more—our specialty lies in the inspiration of real connections. To facilitate this, we help our clients find an authentic tone of voice, both consistent with chosen values and attractive to key audiences.
Positioning
Identifying the singular position: marketing from a place of strength.
We find the one consistent, believable, and seductive claim that can truly turn a business into a Category of One. To go beyond competitive advantage, we allow this singular claim to permeate every action, every idea, from strategy to actual fulfillment. Taking pole position in the mind of the customer, our clients market their expertise with simplicity, strength and truth.
Copywriting
Bringing literary style to the rigorous science of communication.
We craft sentences with a precision verging on the poetical so that our client’s message does not just persuade the mind, but please the ear as well. Our expertise covers the whole gamut of business communication—from sales and marketing (web or print) to internal documents, presentations and oratory. We deliver a style writing designed to thrive in today’s competitive attention-economy, for the young, the old, the easy-going, the thoroughly professional.
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